“Superdata Announces XR Market Platform & XR-related Intelligence”

By: whiteMocca


SuperData XR Dimensions was released today by a Nielsen company, SuperData. This platform is the most comprehensive and powerful business intelligence tool covering global virtual reality, augmented reality, and mixed reality segments. This new interactive platform will assist gaming publishers, developers, hardware manufacturers, investors, and brands to quickly access XR-related intelligence. This will help the parties involved to help inform new investments, product launches, global sales strategies, and maximize ROI. With increased speed, users will be able to maximize their productivity, efficiency and recreating marketing strategies in a fraction of the time. 

Superdata announces XR Market

According to SuperData XR Dimensions, VR hardware revenues are experiencing growth and it should reach $2.1 billion at the end of the year. This is 31% from $1.6 billion in 2018. The growth that the VR industry is experiencing is largely due to consumer adoption of Oculus Quest and the increased use of VR technology in enterprise industries. North America remains the top region for VR hardware and computer software sales. AR, on the other hand, achieved mainstream usage with more than 2 billion users experiencing AR on some level, be it via Snapchat filters, TikTok, or through the popular game, Pokémon Go. 

By: whiteMocca

The new platform released by SuperData gives the user an unparalleled view of the global XR market and it offers many more helpful tools. Subscribers have access to global and regional revenue breakdowns by segment, VR hardware sales figures, user counts for mobile AR, consumer spending on AR/VR entertainment. The platform also provides insights into enterprise companies that have invested in AR or VR technologies. These include venture capital investments in XR startups and numbers of firms operating in key industries. This helps to create a complete view of the overall market landscape. Superdata announces XR Market?

Subscribers of SuperData XR Dimensions can run custom queries for specific business needs and they can access data visualizations for all major XR categories which will help investors in particular to analyses the best investing option. Stephanie Llamas, head of XR at SuperData, stated that XR could be an $8.5 billion industry next year businesses need a way to analyze the market. She said that with the platform, they are empowering users to better understand the elements that drive growth, investigate revenues by region, and to determine how to maintain market share by analyzing the behavior of consumers. 

SuperData is currently the frontrunnerthat announces XR Market and market intelligence on digital games and interactive media. The platform is their latest addition to the suite of industry-changing tools like Arcade and Arcade Forecaster. SuperData’s dashboards are aimed at game developers, game publishers, hardware manufacturers, brands, and investors. They have always had the goal in mind to provide this community with the best high-quality data so that their understanding of the evolving gaming industry is enhanced. SuperData creates tools for the customers and helps them to understand what people play, connect to, watch, and spend on. This platform has the potential to change the way the gaming ecosystem operates. 







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