One of the most talked-about topics in the tech industry is augmented reality. It is being used in different industries all over the world. Advertising opportunities for AR have surpassed the $1 billion mark. Brands continue to dream up amazing concepts for AR marketing to succeed. Agencies & branding companies are all investing in AR marketing. That way their products and services stand out from the crowd. Where do you start if you have no idea how AR or VR marketing works? Here are a few helpful Tips for Augmented Reality.
Consider your options before choosing the right tech
It is very tempting to buy a convertible but people often forget that what they really need is a family van. Don’t let the glitz & glamour of AR tech blind you. You still have to choose the right option that is best for your business. There are many options out there. Don’t just choose something simply because you want to get in on the action. Image recognition and AR, are siblings that offer different results. It would also be a good idea to combine different experiences that way you can offer the most to your clients.
Focus on a simple, straightforward concept
You just need one clever idea to make the experience memorable without forcing anything on to a user. Mandiri with WWF had a simple yet effective marketing strategy where they created a simple gamified experience for the bank’s clients with AR. The campaign remained true to the brand and true to the concept of AR marketing. They did not overcomplicate things by sending clients on a week-long quest before the game ended. It was a simple solution to educate the globe and to monetize it without seeming pushy.
Give clear instructions and call-to-action
AR can really make someone have an ‘Ah-ha!’ moment if it is implemented right. People’s faces light up when they see what AR can do and what it entails. Companies, however, need to be guided to that moment. If the customers are not as tech-savvy they may need extra help. Agencies often include instructions as part of their campaign to help their customers reach the desired effect. The campaign can be mentioned in communication channels. It often includes a call to action so that customers know what is expected of them.
Try to make the experience useful, not just fun
AR tech is really awesome to play around with. When it comes to Tips for Augmented Reality, it has to have a purpose otherwise customers will lose interest very quickly. It might even come off as ‘gimmicky’ once the novelty of the tech has faded. It is a good idea to combine AR tech with educational material as well. Ben & Jerry, for example, created an AR campaign where users can learn more about the ingredients of their ice cream. To provide real educational value, you must learn all you can about your target market that way you are able to give them the ultimate experience.
