Arcona is launching an initial coin offering (ICO) in April as part of its latest augmented reality project. This project allows users to drop virtual objects anywhere in the world with its 3D map. The creator of Arcona, Pilgrim XXI, is responsible for creating the world’s first augmented reality-park, a reconstructed Teutonic Knight’s castle in Ludza, Latvia. The company has since designed 8 AR-parks all over Europa. They are becoming one of the leading companies to explore augmented reality that is pushing the technology to its limit.
According to the Arcona team, there is only one difference between real land and digital land. That is the fact that digital land is contained in the AR layer above the Earth’s surface. With this concept, users can buy, sell, rent, donate, or launch your business on it, just like you would on actual land. The project represents a virtual representation of the planet’s surface which features specific locations around the world. These places are prepared for the remote placement of 3D content. This project is said to be beneficial to many different sectors including marketing and advertising.
People who participate in the ICO initiative will be entered into a lucky draw where they stand a chance to win an AR Digital Land plot in one of the largest cities in the world. According to the company, only purchasers of Arcona’s ICO will be able to purchase the most attractive and sought-after plots. The tokens will be released to stock exchanges but before that, the tokens will be sold at closed auctions. These will be held with the starting price as low as one token per square meter of digital land. Arcona co-founder, Ilya Korguzalov, stated that the tokens will be the basis of the system’s economy and its single internal currency.
Korguzalov further stated that Digital Land opens access to plots that can’t be otherwise obtained in reality. She said that the currency opens access to digital land trading as well as all other functions and services that are available in the Arcona ecosystem. These include 3D content trading, the design, and presentation of AR projects. The company mentioned that the first digitized zones will appear next year in New York, London, Paris, Tokyo, Beijing, Rome, Mexico City, St. Petersburg, Istanbul, and Barcelona. Their goal is to cover the surface of the Earth with an AR layer by 2019.
There are already some of Arcona’s ICO participants that own digital plots. A New York-based journalist obtained a digital plot in 2017. It consists of more than 300 feet in New York’s trendy suburb, Soho. Yuri Dyatlov was awarded another plot of land in the center of Tokyo in 2018. This month the company will be auctioning off a plot in Tokyo. It will be next to the famous Sensō-Ji temple. The company stated that it has been receiving positive feedback following the release of the Digital Land project with more than 7,000 people have joined the Arcona community on Telegram.
April 4, 2018
